Research into similar products: Initial Research for music videos

Music videos contain a number of different elements:

• Performance
•  Narrative
•  Thematic
•  Symbolic

The purposes of music videos are:

• To promote a single and, normally, an album
• To promotes an artist or band
• To creates, adapt and feed into a ‘star image’
• To entertain an audience and fans
• Sets the ‘meanings’ of a song  by the use of moving images

Types of music videos:

• Performance Clips - Concentrate on stage performance of bands
• Conceptual clips - Based around a theme or story

                a) Narrative “mini film” idea

                i)either simple fantasy situation with other images inbetween eg artist

                ii)Or complex genre ‘story’ eg Michael Jackson’s Thriller

                b) Non -narrative often dream like , random thoughts around a loose theme eg lost love, use lots of symbolism

The majority of promo music videos contain:

(Using alternative rock/ indie rock music videos as examples)

Different shots of the artists performing.

A live stage performance, with shots of artists and audience.

The artists in “real life” situations eg. warming up, talking, fooling around.

Often includes lots of close ups of the artist and there can be a particular visual style that goes with the artist (a motif) eg. particular clothing, actions, props, type of images.

                          

Often the artist can appear to perform in an unusual place, for example, all lip-synched in a field or a rooftop

http://media-studies.tki.org.nz/Teaching-media-studies/Teacher-space/Year-12/Codes-and-conventions-of-music-videos

I will use this research as a basis for inspiration, and the elements of these music videos as a mock checklist to attempt to include in my planning.