Target Audience - Demographic

Placebo are an English alternative rock band, formed in London in 1994 by singer-guitarist Brian Molko and guitarist-bassist Stefan Olsdal. The band were soon joined by drummer Robert Schultzberg, who was replaced in 1996 by Steve Hewitt. Hewitt was fired from the band in 2007 and was replaced the following year by Steve Forrest, who left in 2015.

Placebo are known for their androgynous image and musical content. To date, they have released seven studio albums, all of which have reached the top 20 in the United Kingdom, and have sold around 11 million records worldwide.

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Understanding this information is very important for establishing my demographic. As Placebo have been a band for over 20 years, which means it is very likely that they have fans of all ages, from new fans at age 16 to fans who liked Placebo at the beginning, at age 30-40. 

This means that my music video needs to attract people from a large range of ages, which means I must include content that would enjoyable and interesting from the perspective of all ages.

One way in which I will do this is the effects. During music breaks I will add blurring and possibly coloured effects to create a dizzyness effect. This will attract younger audiences by showing the some of the negative effects of alcohol, as research has shown that college and university age people are drinking less than their parents, who would be in the 30-40 age bracket. Using props such as alcohol bottles may give a sense of social realism, which may attract older audiences with a realistic storyline.

http://www.theatlantic.com/business/archive/2013/11/more-school-less-spirit-why-young-people-are-drinking-less-alcohol/281759/