Sunday, 24 January 2016

Target Audience - Which CD cover draft is best?

I have decided to use the blogging site tumblr again (as my tumblr followers are of all ages) to find out which front and back cover my target audience likes the most.


1:

2:

3:

Results:








Summary:

The majority of my target audience prefer the 1st front cover, and many of them like the second front cover.
I was given an in-depth response from one of my target audience members, who pointed out that she liked the self medication aspect of the vodka bottle. She appreciated the shushing, however, as more of the respondents liked the 1st front cover, I am going to use the 1st front cover, and the 2nd back cover.
This will ensure that the majority of the target audience will be happy with the CD, and therefore would be more likely to but the product.

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