Friday, 26 February 2016

Research into similar products & Drafting and Planning of the magazine advert:

Research into similar products:

I decided to look into many different genres of music magazine adverts to evaluate whether alternative / indie rock albums have different conventions. I have found that the conventions remain very similar, even in sou music advertisements.

1:


I decided to compare it to the CD that goes with this advert, to see whether it is holistic, or different. This is the enlarged version of the CD cover featured on the advertisement:

This CD has similar colour tones as its advert, with a red-white block colour, which fades into a very soft pink colour in the advert. The image in the back of the advert is the pink-tinted version of the clear image on the CD cover. I really like this effect as it gives synergy to the advertisement campaign while still easily catching a magazine reader's attention.


2:

This advert is similar to the above and below adverts as it also features a weblink. As well as this, the colour scheme is exactly the same as the album cover, along with the unusual use of large amounts of text. This advert also features ratings and an 'out now' which replaces the 'The Vaccines' release date.



3:

Similarly to the adverts above, this advert has the exact same colour tones as the CD cover. As well as this, like the 'The Vaccines' advert, a smaller version of the CD features on the advertisement, as well as many ratings and a web link.


Drafting & Planning:


I have developed  a draft advert out of combined elements of the similar products which were analysed above:


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