Target Audience: Transition editing.

I have posted gifs of two types of transition editing (fade out and straight cut) from Running Up That Hill and Cry to Tumblr to ask which type of cuts they prefer in alternative rock music videos. I have used this website because it is popular amongst young indie and alternative rock enthusiasts which are my target audience.

Responses:

Research Conclusion:

My target audience for the most part liked the straight cuts better. One of the respondents even found the fade outs old fashioned, which is very helpful information to find out, as I need to please my target audience and attract other viewers to the band, as advertisement is one of the biggest uses of music videos. It has also been suggested that I could use fast fade outs in other parts of my video. I will encoroprate these findings when I begin editing.