Research into similar Products: Lighting & Tone.

Lighting in Alternative & Indie Rock videos:

In this music video, red orange and black are heavily used, which as I learned in AS are common conventions of Rock music artists. In 'Hero' these colours are used triumphantly, representing the burst of music coming from the band as positive and impressive.

However, in 'Why'd you only call me when you're high?', red and black are used to represent deviancy, as the main singer (and actor) is drunk and later takes drugs in the music video.

In contrast to the previous two videos, a large amount of natural lighting is used. This is used to emphasise how normal the protagonist feels around his love interest, which is of huge importance as the remainder of the music video takes place in a mental illness care home in which most patients are not considered 'normal'.

In Placebo's 'Song To Say Goodbye' naturalistic, yet dim lighting is used. Dim lighting is often used to represent dark emotions such as loneliness and sadness. which aids emphasis on the subjects negative emotions.

Research Conclusion:
In alt and indie rock there are similarities, but no set conventions on lighting and tone. This means that when I create my music video I should use a range of lighting to represent the different tones in the track I choose.