Research into similar products: Location and background

Backgrounds and Locations in Alternative & Indie Rock videos.

In this alt rock music video, Marilyn Manson features on a dusty white background, which contrasts with his black costume. This approach forces the viewers interest onto the music artist.

Similarly, in 'Cocoon' by indie rock band CATB, a dim white background used. In contrast, the background matches the actresses costume, which makes her seem 'part of the furniture' instead of someone to be focused on. This is fitting as she is not the protagonist of the video.

In this video the actress is filmed in her 'natural environment',which is a (quite messy) bedroom. This is quite a common background to use in indie/alt rock music videos as it adds an element of social realism.

For a large part of this video the actor (Turner) is stumbling around outside in a dark city setting. This video also uses elements of social realism, as he passes various shops which his fans would be accustomed to (eg. chip shops). I want to use this tactic to some extent in my music video.

Research Conclusion:

For the most part, indie/alt rock music videos are filmed in casual locations, such as in bedrooms and on metropolitain streets, which differs greatly from the more 'impressive' scenes filmed in pop or rap music videos, such as the locations and backgrounds featured in Nicki Minaj and Rihanna's videos:

Secondly, when a less casual background is used, a rather plain one is used (as seen in TDOASDB). This contrasts greatly with pop music videos such as:

My research has shown me that the location and background in my music video should be casual and quite plain, as this is what the audiences of current indie/alt rock music videos like.