Tuesday, 29 September 2015

Target Audience: Survey Monkey Results

I have created a survey on Survey Monkey to ensure that the music video I produce will please audiences of all kinds, including those who do not prefer indie/alt rock, as a function of music videos is to promote the artist and their music.


Here are my responses:





Research Conclusion:
The largest population of respondants had indie and alternative rock as their favourite genre. The vast majority of the respondants were between 18 and 24, which reflects on the target audience of rock and indie music, and gives me an idea of the audience I need to aim my video at. The gender of the respondants was equal, which means I need to create a music videos that both males and females will enjoy. I phrased the next question in a way that people who have not studied media will understand. Although one person replied that they rarely like synchronous music videos, the majority said they do like to watch them sometimes or most of the time. Lastly, most of the respondants said that they didn't like videos in which there was a very large amount of lip syncing, although some said that they did enjoy these types of music videos sometimes. This means that I will use some lip syncing but add an individual style to it, so it doesn't bore my target audience.

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